Rapid installation of a giant LED screen in the shop window for Sud Presse in Liège

A custom-designed project delivered in 5 business days for an immediate visual impact in the city center

In the media sector, responsiveness and visibility are two key elements. When a media group wants to strengthen its presence in the city center, it expects a solution that is both fast and effective. This is the challenge that HTVLED met for Sud Presse in Liège, with the installation of a giant 5-meter by 2-meter LED screen in the storefront window, delivered and installed in a record time of 5 working days.

Located on the facade of the group's headquarters in Liège, this LED screen is now a major visual focal point, visible from the pedestrian street and the surrounding area, used to continuously broadcast visuals of the titles La Meuse, Sudinfo, RTL or Bel RTL.

An urgent need, an immediate response

The project began with a clear request from the client: to have a large LED screen installed on the facade, within an extremely short timeframe, to support a visibility campaign linked to communication launches. The stakes were high, both in terms of image and timing.

HTVLED immediately mobilized its resources to fulfill this urgent order. In just five working days, the screen was manufactured, delivered, installed, and commissioned, with meticulous coordination between logistics, technical teams, and on-site personnel.

A perfect integration into a glass display case

The screen was installed in a shop window facing the street, above the building's entrance, requiring meticulous installation. The objective was twofold: to ensure seamless visual integration with the existing architecture and to maximize the legibility of the displayed content, even during the day.

The screen measures 5 meters wide by 2 meters high, a panoramic format ideal for displaying animated logos, informational banners, or high-impact visuals. Thanks to high-brightness LED technology, the content remains perfectly visible in all conditions, including bright outdoor sunlight.

A resolution designed for the shop window

The LED pitch was chosen to suit the viewing distance: given the narrow street and the close proximity of passersby, high resolution at short distances was essential. The image is smooth, sharp, and free of any pixelation, even on high-contrast visuals such as logos or animated text.

The calibration of brightness, color temperature and contrast was carried out on site to ensure optimal display quality, without glare or color alteration, day and night.

A dynamic showcase for the group's brands

The LED screen installed at Sud Presse now allows for the continuous display of the group's visual identities, whether for Sudinfo, La Meuse, RTL, or Bel RTL. The content can evolve in real time, with animated transitions between the different brand universes.

This type of system transforms a simple storefront into a dynamic communication tool, enhancing brand awareness, consistency, and the perceived modernity of the group. It captures attention, attracts viewers, and creates an immediate connection between the medium and the urban environment.

A flexible and scalable solution

Thanks to a remote content management system, communications teams can change or schedule visuals at any time, depending on current events, campaigns, or specific events. This flexibility allows the screen to be used for both internal promotion and external communications.

Furthermore, the installation has been designed to evolve over time. If necessary, the screen can be enlarged, supplemented with other LED devices, or synchronized with other display points.

A project representative of HTVLED's expertise

This project perfectly embodies HTVLED's ability to respond quickly to complex requests, while guaranteeing a high level of quality and finish. From logistics management to technical configuration, every step was optimized to meet deadlines and fulfill the client's expectations.

Sud Presse's giant LED screen is now a strong visual landmark in the Liège urban landscape, contributing to the modernization of the group's image and its proximity to the public.