THE Tivoli Stadium in La Louvière, which hosts the football clubs URLC And RAAL, recently acquired a LED perimeter to boost the marketing of its advertising space. To meet the needs of clubs while respecting their budgets, HTVLED proposed an innovative and high-quality solution, perfectly adapted to the specific constraints of this type of infrastructure.

Installation preparation

Before any installation, our team conducts a thorough study of the project and the stadium's infrastructure. In some cases, the stadium is not initially designed to accommodate an LED display system, which requires meticulous planning. For the Tivoli Stadium, we provided CAD plans and all technical information to the stakeholders to guarantee a smooth and trouble-free installation. This preparation is essential to ensure a harmonious integration of the LED perimeter in the stadium environment.

Component selection and installation

The selection of components for the LED boarding (LED advertising perimeters) is more complex than for traditional LED screens, as the operating conditions are more demanding, especially outdoors. LED cabinets must withstand the shocks, This could involve balls or even players colliding with the backboards. Furthermore, being installed close to the ground, they are exposed to low temperatures and an increased risk of...’water infiltration. These parameters were carefully taken into account when choosing the components to ensure the robustness and durability of the system.

Advertising content management

For the management of advertising content displayed on the LED perimeters from the Tivoli stadium, HTVLED implemented its intuitive solution HTV Play, perfectly adapted to the expectations of the clubs. In order to ensure optimal operation, our content creation and management team supported the clubs during the first matches of the season, supervising the creation, distribution and updating of advertising content.

The land was divided into strategic areas to maximize sponsor visibility and make advertising spaces profitable. Each zone – whether behind the goals, in the center of the field or on the sides – has been predefined in the software HTV Play, allowing for precise delivery of advertisements to the right place at the right time.

Thanks to the installation of these LED perimeters At Tivoli Stadium, the clubs of URLC And RAAL now benefit from modern and dynamic display solution, capable of generating additional revenue while offering optimal visibility to sponsors.